Gattu, like the Amul moppet, became a part of advertising folklore. A few days with R K Laxman 40 Years Ago Rediff, in its very aggressive avatar of the time, replied that Gattu was too old-fashioned and needed to be dropped. After failed collaboration talks with the British company Imperial Chemical Industries , Choksey's shares were mutually bought by the remainder three family and Unit Trust of India. The rally coincided with the end to a two-year standoff between three of the foundersthe Dani, Choksi and Vakil familiesand co-founder Atul Choksey, the former public face of the company. By now Gattu had by now become a revered figure for Asian Paints — almost a little god — and he could be depicted only in two or three polite, management-approved positions. According to this legend Rediff, in its early years, had made a spec presentation to Asian Paints, and the client had loved it, and was on the verge of giving Rediff the business, but enquired why Gattu was missing from the layouts.
40 years ago...And now: Gattu's antics coloured Asian Paints' future
Retrieved 21 November Every Color Tells a Story. Consumers felt that paints could change the mood of the space and it was a sign of festival and plenitude. You are commenting using your WordPress. Gattu was designed by R. These campaigns effectively enhanced the brand equity of Asian Paints and established itelf as a premium brand.
Asian Paints Ltd - Wikipedia
The launch makes no mention of any updates to Gattu, the impish boy who has been the mascot of the company. The disputes resulted in Choksey selling their Asian Paints undertook a consumer research aimed at understanding the perception of consumers about the product category. Its nice to see that the company is emphasising that a good brand matters and are investing in it. In Australia and New Zealand, Dulux has been involved with the manufacture and marketing of paint and related systems since , and is the largest manufacturer of paint products in Australia.
Asian Paints Ltd
Description: Retrieved 19 November Growing up in India, whenever we painted our flat, Asian Paints was the paint of choice so the brand and Gattu will always remain in my mind. After failed collaboration talks with the British company Imperial Chemical Industries , Choksey's shares were mutually bought by the remainder three family and Unit Trust of India. The campaigns reinforced the brand as a premium emotional brand.